Meet Ashley
My superpower? Turning scrappy ideas into brands
that win.
I’ve founded and exited four CPG companies, driving over $100M in sales and landing products in 40,000+ stores nationwide.
From Buff Bake’s protein cookies in Whole Foods, GNC, and Vitamin Shoppe… to Oh My Spice, which we turned into an Amazon and direct-to-consumer weapon… to Spudsy, the upcycled sweet potato snack that scaled into Target, Walmart, Whole Foods, Sprouts, and Costco before its 2024 exit… to leading Sprinkles CPG, the sister company to the iconic Sprinkles Cupcakes, where I took it into 10,000+ retail doors in under a year, I know exactly what it takes to turn an idea into an 8-figure brand with staying power!
Why Most Brands Struggle
You’ve already got the product, but every day you’re stuck guessing, burning cash, and losing time while competitors take your shelf space. The truth is, you don’t just need more “advice.”
You need a proven system that takes out the guesswork, built by someone who has actually launched, scaled, and sold brands. You need a community of founders walking the same path, and you need direct access to experts who have been in your shoes, people who know what it takes to build, scale, and sell successful CPG companies and can show you exactly how to do it too.
What ShelfMade Gives You
I built ShelfMade™ for founders who are done guessing and ready to grow. Inside, you’ll find three clear paths depending on the level of support you need:
Free Community (2,400+ founders):
Learn, connect, and get real support from peers and vetted experts.
1:1 Support
Get direct guidance from Ashley and the ShelfMade team, personalized to your brand.
The Founder’s Circle
Our private, high-touch program for ambitious founders ready to scale the right way.
Everything we do runs on the ShelfMade Method™ , the exact playbook I used to launch, scale, and sell four CPG brands.
The
Results
Profitability. Build a brand with margins that work.
Collapse years into months. Skip costly detours with frameworks that shortcut the guesswork.
Operator-level strategies. Straight from someone who’s scaled into 40,000+ doors (plus an Avengers-level team of ShelfMade experts).
No more second-guessing. Start scaling with confidence, backed by a system that’s been proven again and again.
The ShelfMade Method
